In economics, we have a geometric population and arithmetic population growth.
Some 1,2,3 while some 1, 5, 25. That’s the way our favorite Nigerian disruptor has been moving in the last five months thereby giving the existing innovations a run for the market.
The two hundred naira flat rate feels like a no brainer. one request for a cab ride and then there’s Opay’s newest baby; the loan facility.
It’s all about building and controlling an ecosystem. if you take a strategic look at Google; they own youtube and then android which is free. so everywhere you go on the internet they are there controlling the ecosystem.
It’s no wonder why many believe they are not really innovative but building around process is also innovation. It does not necessarily have to be new things.
Before Opay’s oride there where other bike applications….Yeah! so they weren’t really bringing anything new to the market but they are doing something different.
Entering the market from the low foot holder and ignored market segment thereby creating and new band of raving fans.
We all can really vividly remember when companies like MTN and Airtel dominated the telecommunications industry and then here comes one “David” with just a sling ready to take down a giant. (There was a study that David’s slingshot is equivalent to that of a gunshot.)
Sometimes a layer size can actually be an impediment and leave chances for loopholes.
Opay uses a common strategy known as the Blue Ocean Strategy.
The Blue Ocean Strategy is defined as a simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.
What do you believe in. Do you think you can take on today’s innovators?