What is the 80/20 rule in social media marketing?
Which advertising medium that influences the most local purchase decisions.
- Online ads
- Local newspapers,
- Local television,
- Local radio
Which new advertising medium is the nation’s second-fastest-growing after the internet. Clue: It is highly effective, extremely low cost, and available in virtually every city and town
- Cable television
- Ads in supermarket
- Cinema advertising
- Ads on taxi tops
Multicultural marketing offers lucrative new product niches to entrepreneurs nationwide. Which minority or ethnic group has the greatest buying power?
Clue: it spends almost twice as much as the general population on clothing and accessories and tends to make buying decisions based on brand rather than price.
- Asians Americans
- Arab Americans.
Many entrepreneurs and permission-based e-mail marketing messages to in-house lists. When it comes to marketing method, which of these is on the decline?
- Conversion rates
- Orders per e-mails
- Open rates
- Bounce rates
Which direct-response medium has the highest average response rate?
- Dimensional mail
- Flat direct mail
Blogs are hot, and many offer excellent advertising opportunities for entrepreneurs. Which of the following best describes the characteristics of the majority of the blog readers?
- Significantly likely to live in wealthier households
- Younger than the average internet user
- More likely to buy products or services online
- All of the above
When placing a print ad campaign, the term “frequently” applies to what?
- The number of times the ad runs
- How often you change ads
- The number of times your target audience sees your ads
- The number of different publications that carry your ads
What percentage of consumers regularly or occasionally goes online to research before making an in-store purchase?
- 40 per cent
- 25 per cent
- 75 per cent
- None of the above