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Test your marketing knowledge


What is the 80/20 rule in social media marketing?

Which advertising medium that influences the most local purchase decisions.

  • Online ads
  • Local newspapers, 
  • Local television, 
  • Local radio

 Which new advertising medium is the nation’s second-fastest-growing after the internet. Clue: It is highly effective, extremely low cost, and available in virtually every city and town

  • Cable television
  • Ads in supermarket
  • Cinema advertising
  • Ads on taxi tops

Multicultural marketing offers lucrative new product niches to entrepreneurs nationwide. Which minority or ethnic group has the greatest buying power?

Clue: it spends almost twice as much as the general population on clothing and accessories and tends to make buying decisions based on brand rather than price.

  • Hispanics
  • Blacks
  • Asians Americans
  • Arab Americans.

 Many entrepreneurs and permission-based e-mail marketing messages to in-house lists. When it comes to marketing method, which of these is on the decline?

  • Conversion rates
  • Orders per e-mails
  • Open rates
  • Bounce rates

 Which direct-response medium has the highest average response rate?

  • Dimensional mail
  • Catalogues
  • E-mail
  • Flat direct mail

Blogs are hot, and many offer excellent advertising opportunities for entrepreneurs. Which of the following best describes the characteristics of the majority of the blog readers?

  • Significantly likely to live in wealthier households
  • Younger than the average internet user 
  • More likely to buy products or services online
  • All of the above

When placing a print ad campaign, the term “frequently” applies to what?

  • The number of times the ad runs
  • How often you change ads
  • The number of times your target audience sees your ads
  • The number of different publications that carry your ads

What percentage of consumers regularly or occasionally goes online to research before making an in-store purchase?

  • 40 per cent
  • 25 per cent
  • 75 per cent
  • None of the above