Company Culture is the personality of the company. It defines the environment in which employees work. It includes a variety of elements, including work environment, business mission, value, ethics, and expectations.
For example, some companies have a performance-oriented culture drives more sales results than pushing people to sell, while a happiness-oriented business culture makes people more positive at work than any motivational speech. A learning culture creates a very knowledgeable workforce.
Google is an example of an organization with a transparent culture. According to the website, the company has an informal atmosphere regardless of its enormous size. Amazon, on the other hand, has a corporate culture that pushes employees to go beyond traditional limits and conventions to develop bright ideas and solutions.
In 2019, it is more than vital that you run your company with a defined culture. NEVER run a company or business without culture! Your company’s or business’ culture matters than the brand name as it determines your employee loyalty and even employee performance outputs.
If there’s something you must do in 2019, it is building an enviable corporate culture; however, small your business may be. It is what drives long term business success is culture.
Why Company Culture Matters
Company culture is essential to employees because workers are more likely to enjoy their time in the workplace when they fit in with the company culture.
Employees tend to enjoy work when their needs and values are consistent with those in the workplace. They tend to develop better relationships with coworkers and are even more productive.
On the other hand, if you work for a company where you don’t fit in with the company culture, you are likely to take far less pleasure out of your work. For example, if you prefer to work independently, but work for a company that emphasizes teamwork (or has shared office spaces), you are likely to be less happy and less efficient.
When you work at a company with a traditional management style, your job responsibilities will be clearly defined, and there may not be opportunities to advance without going through a formal promotion or transfer process. At a more casual workplace, employees often have the chance to take on new projects, and additional roles, as time permits.
If you’re looking for a company that’s fun to work for, the company culture will be a significant component of your decision making when evaluating prospective employers.
Company culture is vital to employers too because workers who fit in with the company culture are likely to not only be happier, but more productive. When an employee fits in with the culture, they are also likely to want to work for that company for longer. Thus, employers can improve productivity and employee retention through a strong office culture.
Lastly, do note that culture always comes from leadership. If you do not lead by example, no one will follow. Some CEOs prefer to outsource their leadership in the area of molding culture and act as they can be the exception to the rule. If you make yourself an exception to the rules where culture has involved no one in your absence will obey that rule.